membery design
Maxwell Health offers a unique blend of massage, relaxation techniques and advice on physical exercise to help create change in life style habits and assist in the management of daily stress and work life balance.
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“I was so impressed by the professionalism, quality and artistry of the work completed by Membery Design. The graphics are sophisticated, dreamy, calming and high end. We wanted our patients to view their appointment as if it were a resort style experience, kind of like a holiday/escape from the gruelling nature of their illness. Jo’s branding is successful in presenting our services as an appointment that they can genuinely look forward to."
Trudy Maxwell, Founder | Maxwell Health
Maxwell Health is headed by Trudy Maxwell, a massage and relaxation therapist with over 20 years experience. Trudy is a trained Oncology Massage Therapist, working closely with Doctors, as a highly regarded part of the Allied Health Team, promoting the benefits of lymphatic massage to the aged care sector and working as a stress management consultant.
The branding was therefore developed with the idea of reframing what is essentially another medical appointment for chronically ill patients, as an experience more synonymous with a luxury escape.
"Many of our clients are coping with chronic illness, auto immune conditions and cancer, struggling with the burden of endless medical treatments. Even though we are trained in oncology massage therapy, the branding feels more luxurious than medical. We wanted our patients to view their appointment as if it were a resort style experience, kind of like a holiday from the gruelling nature of their illness."
Balance, relaxation, luxury and escape, were words tossed around when concepting, with the target markets visual language being communicated with clean minimalist typography, dreamy tranquil imagery and a soothing cool toned pallet.
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A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Block Quote
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
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A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.